Boessenkool

1970 Personnel recruitment

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That scarcity on the personnel market is of all times and requires special actions was proven by Machinefabriek Boessenkool in 1970 with a real guerrilla marketing campaign for personnel recruitment. These expressions (there were several) were simply parked at and around the front door of Stork Hengelo! Of course, this did not go unnoticed and it also had the desired effect: several professionals started the conversation in Almelo.

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